This guide for criminal justice communicators provides a wealth of tips, tricks and advice on how to communicate persuasively about criminal justice reform in a way that builds public support and acceptance.  

Starting from the beliefs people hold about crime and justice, this guide outlines what framing you can introduce to help your message be heard and understood, and sets out a step-by-step approach to creating well framed communications. Learn how to ditch jargon, myths and labels, how to use images and repetition to make your point more persuasively, and how to give people a reason to care with values. Drawing on real-life examples of effective communications from across the criminal justice sector, this guide brings to life the learning from Transform Justice’s long-term work on reframing crime and justice.

This guide builds on Transform Justice’s earlier handy guide to reframing crime and justice, and extensive research from the Frameworks Institute into the public’s beliefs as to why people commit crime and how to reduce it.